Source: Techwhack
New Delhi, India
Oracle has gained a wide following for its market leading, social CRM solution - CRM On Demand - across a range of industries including: Automotive, Communications, Financial Services, High Tech, Life Sciences, Media, Professional Services, Property, Public Sector, Retail and Distribution as well as Not for Profit.
In the last 15 months, companies that chose Oracle CRM On Demand included:
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India: EBZ Online, Artha Money, Fine Organics Industries Pvt. Ltd, Axiom Estates Advisory Services, BirlaSoft Ltd, Ingersoll Rand, Macmillan India Ltd, Mercury Travel Ltd, Nous Infosystems Pvt Ltd, O3 Capital Advisors Pvt. Ltd and TAG Media Network Pvt. Ltd
- Australia/New Zealand: Alphawest Services Pty Ltd, ASG (Asia Pacific) Pty Ltd, BP Australia, Career Wise, Coates Hire Operations Ltd, Clontaff Foundation, Hertz Australia, IOOF Limited, The Business Store, Trafficads, VicUrban, Phoenix and The Business Store New Zealand
- Greater China: 3M Taiwan Ltd, Changan Ford Mazda Automotive Ltd, Chep, Ferrier Hodgson Limited, Hanstar Hardware International, Olympus HK & China Ltd, Vanceinfo Technologies Ltd, Sinova Management Consultancy Limited, Miramar Hotel & Investment and Solomon Systech Limited
- Korea: Sejong Telecom
- Asean: Holcim Lanka (Sri Lanka), Lahore University of Management Sciences, Jaffer Brothers Pty Ltd (Pakistan) and Indochina Capital (Vietnam)
CRM Packs a Punch with Collaboration on Web 2.0
David Mitchell, Senior Vice President, IT Research for Ovum, has highlighted that Oracle’s software-as-a-service (SaaS) -based applications have the potential to transform the way that CRM is used and greatly improve its effectiveness. In their report[1], Ovum noted that most CRM systems support limited amounts of collaboration and do not adequately provision for more variable, less structured collaboration in the real world. While bringing some team collaborative tools into the process can help to carry out less formally structured processes, there is still a need for an integrated set of collaboration with the right mix of capabilities for sales, marketing and services, and with the right integrations into the underlying CRM systems. Oracle is noted for heading towards the path to unite CRM with the right collaboration tools.
- Built on Siebel’s award-winning CRM application, over 12 years of experience and more than 5 million customers globally, Oracle CRM On Demand offers the most comprehensive and cost-effective hosted CRM solution in the market.
- Leveraging on Web 2.0 capabilities, Oracle CRM On Demand helps companies take advantage of the of the wealth of data and information about customer relationships contained in blogs, social networks, online communities, shared bookmarks and mashups.
Supporting Quotes
“With 15 releases in the past four and a half years, Oracle delivers even more ease-of-use enhancements to Oracle CRM On Demand customers. Coupled with Oracle Mobile Sales Assistant, our customers can continue to access CRM and enjoy productivity while on the go using their mobile devices,” said Simon Banks, General Manager, CRM On Demand, Oracle Asia Pacific. “In our latest offering, the Oracle Sales Prospector is the first of a new class of Oracle Social CRM Applications that leverage collective intelligence and analytics help sales professionals qualify leads faster based on buying patterns. Using Web 2.0 for end-user collaboration and productivity, Oracle demonstrates its commitment towards Enterprise 2.0 by tying social networking and collaboration directly into Oracle’s CRM offering,” Banks added.
Smriti Kingsley, Marketing Head, Holcim Lanka Pvt Ltd said, “Being part of a global leader in cement manufacturing, it is imperative that we facilitate and adopt the use of best practices in our operations. Our investment in Oracle’s CRM On Demand solution, especially the Oracle Mobile Sales Assistant, is expected to greatly improve field sales productivity and customer responsiveness, even in areas without network coverage. We are confident the use of Web 2.0 will foster more collaborative engagements with our customers, suppliers, employees and partners, resulting in increased profitability for our business.”
Ameya Kapnadak, Chief Marketing Officer, Artha Money said, “Within a very short span of time, we are seeing benefits from the use of Oracle CRM On Demand. The tools have already helped us become a more strategic player in the highly competitive retail finance space. Our customers are experiencing greater responsiveness with our teams as we reduce costs and improve our time to reach each customer.“
Supporting Resources
About Oracle
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Contact Info
Gayatri Rath
Deeba Ali/ Niraj Sharma
Oracle India Pvt Ltd Rediffusion PR for Oracle
Tel: 91-124-4328212/ 98180-91843
+91 9810509973/ 9810093472
gayatrirath@oracle.com, niraj.sharma@rediffusionyr.com
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