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Rubik Solutions and Birlasoft sign strategic agreement
Will promote HP BTO portfolio in Nordic, Benelux region
Delhi, August 18, 2009
NOIDA (India): Birlasoft (India) Ltd, IT arm of the $ 1.7-billion C K Birla Group, and Rubik Solutions, a leading IT and Service Management Solution provider in the Nordic countries and Benelux, have entered into an agreement to expand their respective business opportunities.
Rubik and Birlasoft will offer their proven expertise in IT Service Management solutions based on the HP BTO software portfolio to customers in the Nordic and Benelux region. The duo will promote joint services within several areas of HP’s portfolio especially within Project and Portfolio Management and Service Management where Rubik and Birlasoft combined have world class knowledge. Rubik will also source Birlasoft’s expertise when supporting their global customers and will have the capability to deliver support around the clock.
“Rubik sees the need of scalability and we will achieve this through the Global Delivery Model which we will implement together with Birlasoft. With a Global Delivery Model, Rubik will attain the capability to leverage local competence and knowledge of our own organization in the Nordics and Benelux and at the same time leverage the scalability and development competence of Birlasoft,” says Business Development Director Arve Løset in Rubik.
Birlasoft will actively promote Rubik’s software Information Consolidation Manager (ICM) to its customer base and make ICM part of its services offering, thus opening up a global market opportunity for Rubik.
“Rubik sees great opportunities in partnering with Birlasoft. The company has strong expertise in IT Service Management and can contribute extensively to implementation and remote support of HP software solutions, as well as to further development of Rubik’s value-added software solutions,” comments CEO Erik Larsen in Rubik.
“Birlasoft is on an upward curve, increasing and fortifying its offerings, capabilities and geographical reach. Our association with Rubik Solutions is a step in this direction. I see significant technology and business synergy in this relationship,” says Birlasoft Chief Executive Officer Arup Gupta.

About Information Consolidation Manager – ICM
Rubik’s value-added software solution Information Consolidation Manager is a tool that collects and combines data from various data sources and tailors this data for HP ServiceManager and for the uCMDB (universal configuration management database). The uCMDB is crucial for large enterprises in managing their IT infrastructure and Rubik’s solution helps organizations to keep their IT management data up to date in a very cost effective way.

About Rubik Solutions
Rubik Solutions is a leading IT and Service Management Solution provider in the Nordic countries and Benelux. Rubik has a strong background in providing management solutions to companies of variable sizes and businesses. Rubik combines deep expertise in IT Service Management and IT Asset Management along with Project and Portfolio Management, Enterprise Architecture and Strategic IT Planning. Rubik entered into a strategic partnership with Troux Technologies in 2008.

About Birlasoft
Birlasoft is a leading provider of IT services in both onshore and offshore models to Fortune 1000 as well as mid-sized organizations in banking, financial services, insurance, retail, healthcare, manufacturing and independent software vendors sectors.
Birlasoft’s services include application development, support & maintenance, enterprise application implementation, integration, infrastructure management and quality assurance & testing.
Birlasoft’s robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma on Continuous Representation. The Noida centers of the company have been recently assessed at PCMM Level 3 for its HR practices.
Headquartered at Noida, India, Birlasoft has 4,000+ employees across US, UK, Germany, Netherlands, Czech Republic, Malaysia, Australia, Singapore and India.
Birlasoft is part of the global $1.7- billion CK Birla Group which traces its roots back to over 150 years and has diversified interests ranging from automobiles, cement, paper, software etc. to hospitals, schools and colleges as part of its philanthropic work.

Press contacts:

For press enquiries contact:

Ravi Kathuria
Sr VP Gobal Marketing
ravi.kathuria@birlasoft.com
+91 120 6629008

Rubik Solutions, Pieter Spilling
Corporate Marketing Manager
psp@rubiksolutions.com
+47 93 05 57 31